San Diego, California: Imagine using the same 3D video techniques used in the blockbuster movie Avatar for your next marketing campaign at a fraction of the cost. Through a proprietary technique, San Diego video production company Passage Productions is offering businesses nationwide a unique approach to brand marketing.
As 3D video presentations continue to permeate every faction of sports and entertainment, the business sector is clamoring for innovative ways to adopt the growing technology, a trend Passage is happy to accommodate. Having recently produced the high profile CONNECT.org Most Innovative New Product Awards in 3D for a live audience of over 800 executives, entrepreneurs and academics, Passage has established itself as the region’s leader in motion graphics technology and production.
Through 5 QUESTIONS, we learn more about this marketing approach and it’s growing possibilities in the corporate world.
1. What’s the current climate for 3D technology adoption? It’s been around for a while…why the sudden push?
Passage: 3D has been around since the early 1900s, but advancements in digital film making have finally enabled film makers to take advantage of the 3rd dimension in a much easier and cost effective way. Now, with all the ways to distribute and view 3D content, it makes sense to consider going beyond the traditional video project to create enthralling and immersive experiences in 3D.
2. What kind of business applications have you seen enhanced through 3D technology? Do you see other applications that might be considered?
Passage: As 3D moves out of the exclusive arena of motion picture production and becomes accessible to television, corporate and internet video, people are starting to reexamine the benefits and applications for 3D in their media portfolio. A 3D tour can give new perspective to a factory floor or a real estate offering. 3D interviews can put people face-to-face with their business representative or other satisfied customers. 3D training can bring a whole new depth of understanding to the viewer and boosts their cognitive understanding.
3. What kind of impact are you seeing in the corporate world through 3D technology?
Passage: Companies who want to add a distinctive “WOW Factor” to their next company event have incorporated 3D presentations into their events. 3D video conferencing is something many progressive companies are starting to employ.
Outside of the corporate world, 3D documentary projects, 3D film projects and 3D music videos are allowing for deeper and more visceral connections to the audience. And we’ve only scratched the surface of this new frontier.
4. What makes your system more affordable…how is it different?
Passage: Our goal at Passage was to create a 3D camera system that was versatile, high-quality, and that could be integrated into our existing pipeline. Right now, many companies are scrambling to invest in new, untested technologies and software as they try to begin the 3D production process.
Passage Productions has a 3-year head start on the competition, and we have been able to successfully customize our current software catalog for 3D production. We can set up, shoot, edit, and deliver 3D experiences across a wide range of viewing options at nearly the same cost of a traditional 2D production.
5. What do you see on the horizon for the technology?
Passage: This year, movies like Avatar and the unanimous support of television manufacturers at CES 2010 tell us that 3D is the new frontier. YouTube has created a new standard for viewing HD 3D content via the internet, and the 3D BluRay standard was just announced. Even the video game industry will be making the transition to 3D. With the whole industry embracing 3D, it won’t be long before 3D content will be the standard, and both consumers and producers won’t settle for anything less.
Examples of high profile 3 D video today:
- Last year’s Super Bowl
- This year’s upcoming Michael Jackson Grammy tribute
- NFL replays at Cowboy’s Stadium
- Multiple movie releases for kids and adults
- Technology support and prime focus at CES 2010
- Eddie Grace Creative Media Group
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Passage Productions is a San Diego based video production company that specializes in web videos, television commercials, 3D videos and corporate messaging through motion graphics. Leading the video marketing segment in the Southern California region, Passage Productions has produced numerous corporate programs including web videos, corporate archiving, advanced Keynote and Powerpoint presentations, live video presentations, award presentations, tribute functions, and trade show media.
Passage Productions Contact:
(619) 667-0007
contact@passageproductions.com
For further information, see www.passageproductions.com
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About Eddie Grace Creative Media Group
Eddie Grace CMG produces content for multiple media formats: print, photo, web, video, film.
619-564-9488
contact@eddiegrace.com
http://www.eddiegrace.com
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